MARKETING
HACKATHON
A 1-Day Sales Acceleration Workshop to help you (and your teams) get More Visibility, More Leads, More Enquiries and More Sales, even if you are new to marketing.
Watch a 90-Second Video Highlight
GENERATE NEW IDEAS | ACTIVATE NEW OPPORTUNITIES | ACCELERATE YOUR RESULTS
MARKETING HACKATHON
OBJECTIVES
MORE VISIBILITY
Capture the attention of your target markets, turbocharge your trust-building and stay top-of-mind!
MORE LEADS
Build a pool of prospects, warm them up, so you can “activate” when the time is right.
MORE ENQUIRIES
Get your potential clients interested. Secure more appointments. Boost your “hand raises”✋🏻!
MORE SALES
Speed up your sales conversions and reduce sales objections, and do it without giving discounts!
And when you have More Visibility, More Leads, More Enquiries and More Sales, you will get the ultimate reward – More Time! Imagine the new ventures, new possibilities and new freedom you’ll enjoy!
IN A NUTSHELL
Here’s what we have in planned for you (and your team).
We will hand-hold you (and your team) through one full day of structured marketing planning designed to help you achieve your 90-day Marketing Goals.
Whether it’s to gain 5,000 new followers (visibility), get 500 new contacts (leads), secure 50 new appointments (enquiries) or close 5 new clients (sales), let us help you map out a 90-day plan to achieve them.
A good plan today is better than a perfect plan tomorrow
– George S. Patton
But what if you’re out of ideas on how to achieve those goals?
That’s why we guarantee you will walk home with at least THREE fresh, low-cost and actionable marketing ideas!
With our Market Domination Framework and the Marketing Ideation Canvas, these “low-hanging fruit” ideas are unique to your business, and designed to be executed within a week!
Speed of Execution beats Marvels of Perfection!
But what if you’re out of ideas on how to achieve those goals?
That’s why we guarantee you will walk home with at least THREE fresh, low-cost and actionable marketing ideas!
With our Market Domination Framework and the Marketing Ideation Canvas, these “low-hanging fruit” ideas are unique to your business, and designed to be executed within a week!
Speed of Execution beats Marvels of Perfection!
The best ideas emerge when very different perspectives meet.
– Frans Johansson
While you can leverage our experience of building 91 startups across 16 industries with 4 IPOs, we believe every participating business owner and key leader can also lend you their unique perspectives and industry insights.
Which is why throughout the 1-day intensive marketing workshop, you will overflow your “idea bank” through our HIVE Rapid Masterminds, and strike-up potential partnerships through the Business Connects.
Sounds like something you’ll like to be part of?
MARKETING HACKATHON
3-STAGE GAMEPLAN
Online Portal Access
Pre-Hackathon Resources
1-Day Live & In-Person Session
Hands-On Implementation + Rapid Masterminds
Business Canvas + Worksheets
Downloadable Worksheets
Optional Mentoring Support
The Backstory.
The founders at Authority Institute – Dato James, Candy and Maverick – are often asked out for coffee to have their brains picked, usually by business owners who needed fresh, low-cost and practical marketing ideas.
The Reality.
If you’ve been active in business for ~3 years, you probably have a couple of low-hanging fruits that your competitors would wish they had.
The Problem.
A coffee is often too short a time to walk through the ideation process, since each business is uniquely different. Plus, we don’t have enough time to follow up on the outcomes of the ideas we came up with.
The Solution.
We invite them (and their teams) to a marketing hackathon where they can:
💡 Generate New Marketing Ideas using our Market Domination Framework
🚦 Activate the Right Opportunities with the A.R.M. Test
✅ Validate your Marketing Action Plans using Rapid Hive Masterminds (with other business owners and key leaders from different industries)
🧭 Accelerate your Marketing Results with a structured ideation process, complete with reusable canvases and worksheets
🚀 Replicate your Success by repeating the process every 90 days.
Who Should Attend?
To make sure we get results for each participating company, we design the Marketing Hackathon for:
- Business Owners with existing teams
- Key Leaders (Department Heads) from marketing, sales and business development
- Solopreneurs with validated offers
As a matter of fact, if you’ve been active in business for more than three years, you’ll be among the businesses that will walk away with the MOST value.
*This Marketing Hackathon is NOT suitable for businesses in ideation stages.
Be part of our next
Marketing
Hackathon
Leverage the experience and expertise of the business consulting team who has worked with:
DATO JAMES FOO
Business Model Strategist
CANDY MOY
PR & Operations Strategist
MAVERICK FOO
Marketing & Sales Strategist
Business Model Strategist
MEET DATO JAMES
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Started over 80+ companies across 15 industries, 3 countries, with 4 IPOs.
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Member of the Malaysian MENSA Society, SMI, Hainan Association Malaysia, attaché for the Papua New Guinea, Trade Commission.
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Closed 90+ deals locally to internationally with the biggest at USD600 Million.
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Published Author of 2 books, Panel Moderator and Global Speaker at industry events – ISI, PIHEC, WEF etc
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Appointed Judge, Mentor for Incubators and Accelerators – WSF, Taylors, Alibaba…
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Advisor to Governments, NPO’s and NGO’s – GEX, JCI, IRDA etc
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Creator of New Profit Framework, CEO Round Table and Profit Circle Mastermind
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Lead ISO Auditor for 10+ years and has 30 years experience in managing projects – KL Sentral, Genting , Resort World Singapore etc
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Consulted and Invested over a dozen leading corporations and businesses to SME.
Marketing & Sales Strategist
MEET MAVERICK
- 21 years of marketing experience having started 9 businesses that serve public-listed companies, international MNCs, startups and SMEs
- Had been consulting brands like Maybank, Great Eastern, IKEA, Coca-Cola, Uniqlo, WWF, Legoland, MyBurgerLab and more.
- Co-Founded Mindvalley’s Project Renaissance and KICKSTART.MY, a monthly entrepreneur meetup that grew from a pathetic 20 pax event to 4300+ members (spending lesser than RM500 over 3 years)
- Award-winning Resource Speaker with Vistage, The World’s Largest Executive Coaching Organization for top CEOs and key leaders
- Helped clients generate over $60 million during the first 90 days of the pandemic lockdown.
- Marketing consultant with community building background, featured on TEDx, Startup Grind, BFM and more
WHAT THE INDUSTRY VETERAN ARE SAYING?
Maverick is by far the BEST EMAIL MARKETER Trainer in Malaysia and probably the World. His copy is second to none. His coaching style is engaging, high informative, hands-on, quirky, fun and truly never a dull moment.
I highly and Strongly recommend Maveric for your company’s needs. He’s truly the best and worth every single cent of investment.
His experience and knowledge are truly in-depth and his style is no-nonsense and proven to work.
Maverick loves to share and help and he’s truly a great educator.
Teacher Raj Ridvan Singh
Award-Winning Social Entrepreneur, Educational Revolutionist & Social Activist
I always believe that marketing is an art of human psychology, and this has been validated by observing how well Maverick master and play this piece of art via his one-to-one discovery call and masterclasses.
His marketing framework is logical, systematic, and easy to understand for beginners like us, and he has not offered values in methodology but also implementation of certain key steps to drive results, this is one of the most valuable aspects of his classes. I hope I can close my training and coaching business sales just like him one day.
Resourceful, smart, and selfless marketing strategist, who is at times can be a little humorous, a highly recommended digital marketing expert and guru that you can go to!
Vivmmie Lau
Certified Image Consultant, Corporate Trainer and Coach
I met Maverick in 2012 when he was running Kickstart.my.
He’s always full of ideas and strategies which worked. He’s coached me and my revenue increased more than 100% year-on-year.
Most importantly, he genuinely wants you to succeed.
I am so glad our paths crossed and for anyone looking to boost their sales, he is the go-to guy! This, I can guarantee!
Mun Foong Ng
Founder of WanderZoom & Phoenix Signature Kitchen
I love Mav’s work. His presentation is slick, his content is always insightful and he’s funny.
I’ve known Mav for quite some time but have only recently joined his webinars (and am following his LinkedIn course) – and I’m grateful for that.
I’ve learned so much from Mav! Thanks for what you do, Mav!
Zaim Mohzani
Director of External Relations, KSI Strategic Institute for Asia Pacific
Maverick is one of the best in his field.
I have always experienced him to be resourceful, super generous with his knowledge, and a kind human being.
He is committed to all his clients and if you’d need any help with your business marketing, reach out to him!
Thiva Subramaniam
Digital Strategist & Culture Consultant
Maverick is the one in this region to work with to create invaluable and insightful webinars that is authentic and a lot more!
I was at one of his Zoom sessions and he has definitely impressed me with his skillful presentation. He could actually share slides without using Zoom’s “Share” function, fascinating me as an audience.
Thank you too for going the extra mile to follow up with me when I asked a question almost close to the end of the online Zoom meeting. He has made the special effort to follow up with his responses to my question by the very next morning.
You need to not just learn from him what is the invisible engine and framework that drives his authentic and value-packed style of presentation, you have to practice HOW he does it with a heart and amazing mind too.
Pei Yun Cheng
Multiperspective Strategist & Creator
Maverick is truly an amazing gift in the branding and marketing space. He brilliantly knows how to get his message across in a way that “wow” his audience.
His refreshingly insightful knowledge comes through practical implementations, which are easy for anyone to follow – no matter their expertise level or field of study.
I got lots of golden nuggets from Maverick’s presentation on copywriting, storytelling, marketing…and many more!
Wendy Song
Copywriter & Digital Marketer
This guy is a genius in his field.
Attended his workshop and he shared so many insightful tips on increasing my presence on LinkedIn, utilizing various tools to ease postings, writing articles, creating right-sized images, how to attract the target market etc.
Ever need digital marketing advice – he’s the person to go to!
Geetha Kandiah
ASEAN Intellectual Property Expert, KASS International
When it comes to email marketing, Maverick knows his stuff.
I’ve watched him fill events, workshops and his bank accounts with just emails – well written, highly engaging, results-driven.
Before this, I never knew emails were an effective marketing tool, but after working with Maverick on a few projects, I see (and experience) the positive outcomes myself. Just one campaign and it has brought in $10k in revenue, with a couple of deals in the pipeline.
Thanks to Mav, when it comes to email marketing, I’m sold!
Alex Tan
Award-Winning Leadership Thought Leader, Avidity International
I attended Maverick’s Email Profits Masterclass and I had a great experience.
Maverick not only shared tactics and hacks when it comes to email marketing but he also shared strategic frameworks for demand generation.
Maverick’s training is highly recommended not just for email marketers but for anyone who wants to improve their marketing strategy.
Bob Low
LinkedIn Marketing Consultant
I have the opportunity to be coached by Maverick on new profits and marketing – he made things very simplified yet effective to capture other people’s attention.
I also had the opportunity to be working very closely with Mav in some projects – love his commitment to underpromise and overdeliver!
Wesley Chan, CSP
Sales Breakthrough Coach and Keynote Speaker
I have met & heard of Maverick’s work during his days leading Kickstart.my and assisting many of the emerging entrepreneurs that I know.
I kept seeing his work and good recommendations coming from many groups in the learning & development industry, but I did not check them out. It was until, recently that I decided to start attending and being engaged with Maverick’s online learning sessions, that I really find his content and his strategies to be very ‘Refreshing & Relevant’ especially in this changing world, post-pandemic.
He is also a charismatic & persuasive presenter, and truly relates real-life updated content to help his clients – Many of them are Trainers, Coaches & Speakers like myself.
I would highly recommend Maverick’s guidance and coaching for both corporates and entrepreneurs out there – Especially when you are looking at mastering the art of High Ticket Persuasion & Communication.
Well Done again Maverick! Thank You for always contributing back to the community!
Michael Teoh
Founder of Thriving Talents, Global Advisor & KOL of Microsoft
If anyone delivers quality consistently it is Maverick. I have never walked away from a conversation, webinar, workshop or talk that hasn’t been insightful and fruitful with Mav.
I’ve attended several of his workshops and took his Webinar Profits Intensive course. Which is well designed that even busy professionals can implement with results.
His practical approach and after-workshop implementation support is phenomenal. This is where the magic has happened for me in taking my events online and building a better social media presence.
His level of integrity, vast knowledge, and deep compassion make him my favorite human on this planet and a trusted mentor with his genius solutions.
Chitrah Karthigeyan
Innovator & Founder, Soularist
I have known Mav since my early MaGIC days when I was trying to connect to various startup communities in Malaysia and I was told he was the person to reach out to if I want to tap into a vibrant and active community – that time it was Kickstart.my, one of the largest entrepreneur community in this part of town.
This guy brooks no-nonsense and he is also a straight shooter, making him one of the best people to discuss possibilities and opportunities. He believes in marketing fundamentals just as I do and he definitely amassed a wealth of experience when it comes to communication, email marketing, and touching first bases with potential clients.
If you are looking to scale your B2B via marketing, then I will suggest for you to reach out to Maverick for your next move. Ask him about the copywriting magic.
Alan Cheah
Country GM, Carsome
MARKETING HACKATHON
HIGHLIGHTS
90-DAY MARKETING
ACTION PLAN
MARKETING
FRAMEWORKS
LIVE & IN-PERSON
SESSION
RAPID
MASTERMINDS
PRE-HACKATHON
MATERIALS
Downloadable Worksheets
You can claim the training fees from your HRDF Funds!
MARKETING HACKATHON
HIGHLIGHTS
90-DAY MARKETING
ACTION PLAN
PRE-HACKATHON
MATERIALS
RAPID
MASTERMINDS
LIVE & IN-PERSON
SESSION
MARKETING
FRAMEWORKS
DOWNLOADABLE
WORKSHEETS
You can claim the training fees from your HRDF Funds!
MARKETING HACKATHON
RESOURCES
Strategy maps, frameworks, and worksheets designed to Elevate your Execution, Accelerate your Results, and Replicate your Success.
(You’ll get both the hardcopies and softcopies!)
MARKETING HACKATHON
RESOURCES
Strategy maps, frameworks, and worksheets designed to Elevate your Execution, Accelerate your Results, and Replicate your Success.
(You’ll get both the hardcopies and softcopies!)
MARKETING HACKATHON
WORKSHOP OUTLINE
MORNING HALF
5 Mental Models of Modern Marketers
Uncover the right mindset strategies to supercharge your sales.
S.M.A.R.T. Your Marketing Goals
Leverage the Z Marketing System to set effective outcomes for the next 90 days.
Refine Your Target Market
Pinpoint the most profitable clients you want to add to your business.
Sexify Your Offerings
Pick from 31 Sales Triggers to attract your most profitable clients.
Overflow Your Idea Bank
Use our HIVE Rapid Mastermind Method to generate 20+ marketing ideas in just 6 minutes!
AFTERNOON HALF
Activate Your Market Domination Framework
Utilize our ideation framework to give you over 6,300+ combination of different marketing ideas!
A.R.M. Test Your Ideas
Validate your ideas with a simple 3-step checklist.
Show Me The Money
To be better at Money Making, you need to be better at Decision Making. In this module, you will learn how to refine the accuracy of your profit projections.
Map Your 90-Day Plan
Put it all together into a one-page marketing plan, ready to be executed.
FREQUENTLY ASKED QUESTIONS
Are the fees HRDF Claimable?
Can I bring my business partners or my team?
Will I be getting soft copies of the worksheets and canvases?
Can I reattend future sessions?
Will there be recordings of the physical session?
Can I access the materials throughout the program?
How long can I have access to the online portal?
What’s included in the program?
- Access to a live & in-person 1-day event
- Access to our learning portal to access downloadable materials (worksheets, canvases, templates etc), pre-program videos and for on-going program support
Will the meals be covered?
Yes. We will provide lunch, morning and afternoon tea breaks.
Will parking and transport be included in the program fees?
While we’ll try to negotiate preferred parking rates for the venue, you will have to bear the cost of the parking and transport.
Will you be upselling me anything?
Nope. However, if you’d like to explore, there are options for us to work closely with you and your team after the hackathon. Let’s go through the program first before we decide?
If we have a large group, can we have this Marketing Hackathon in-house?
Yes, sure you can. Please drop an email to hi@authority.institute and we can discuss further.