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MARKETING
HACKATHON

A 1-Day Collaborative Workshop to help you (and your teams) Solve Your Biggest Sales Problems with Fresh, Low-Cost and Actionable Marketing Ideas.

GENERATE NEW IDEAS     |     ACTIVATE NEW OPPORTUNITIES    |     ACCELERATE YOUR RESULTS

IN A NUTSHELL

Here’s what we have in planned for you (and your team).

We will hand-hold you (and your team) through one full day of structured marketing planning designed to help you achieve ONE 90-day Marketing Goal.

Whether it’s to gain 5,000 new followers, generate 500 new leads, secure 50 new appointments or close 5 new clients, let us help you map out a 90-day plan to achieve them.

A good plan today is better than a perfect plan tomorrow
– George S. Patton

But what if you’re out of ideas on how to achieve those goals?

That’s why we guarantee you will walk home with at least THREE fresh, low-cost and actionable marketing ideas!

With our M4 Framework and the Marketing Ideation Canvas, these “low-hanging fruit” ideas are unique to your business, and designed to be executed within a week!

Speed of Execution beats Marvels of Perfection!

But what if you’re out of ideas on how to achieve those goals?

That’s why we guarantee you will walk home with at least THREE fresh, low-cost and actionable marketing ideas!

With our M4 Framework and the Marketing Ideation Canvas, these “low-hanging fruit” ideas are unique to your business, and designed to be executed within a week!

Speed of Execution beats Marvels of Perfection!

Ever been to a one-day “training”, wrote down tons of great ideas but nothing changed because you bumped into some roadblocks during implementation?

We’ve been there, and that’s why you (and your team) will join us in 3 check-in calls.

  • 1 week after the hackathon – so we can help remove any roadblocks when it comes to activating your new marketing ideas.
  • 1 month after the hackathon – so we can help tweak your approach and navigate any detours.
  • 1 quarter after the hackathon – so we can help replicate your success and plan for the next 90 days.

Sounds like something you’ll like to be part of?

The Backstory.

The founders at Authority Institute – Dato James, Candy and Maverick – are often asked out for coffee to have their brains picked, usually by business owners who needed fresh, cheap and practical marketing ideas.

 

The Reality.

If you’ve been active in business for ~3 years, you probably have a couple of low-hanging fruits that your competitors would wish they had.

 

The Problem.

A coffee is often too short a time to walk through the ideation process, since each business is uniquely different. Plus, we don’t have enough time to follow up on the outcomes of the ideas we came up with.

 

The Solution.

We invite them (and their teams) to a marketing hackathon where they can:

💡 Generate New Marketing Ideas using our M4 Framework (Medium x Method x Message x Measurement)

🚦 Activate the Right Opportunities with the A.R.M. Test (Attention. Responses. Money.)

✅ Validate the Action Plans using Rapid Hive Masterminds (with other business owners from different industries)

🧭 Accelerate the Marketing Results with Week-, Month- and Quarter-Checkins Calls.

🚀 Replicate the Success by repeating the process every 90 days.

 

Who Should Attend?

To make sure we get results for each participating company, we design the Marketing Hackathon for:

  1. Business Owners with existing teams
  2. Key Leaders (Department Heads) from marketing, sales and business development
  3. Solopreneurs with validated offers

As a matter of fact, if you’ve been active in business for more than three years, you’ll be among the businesses that will walk away with the MOST value.

*This Marketing Hackathon is NOT suitable for businesses in ideation stages. 

 

Be part of our next

Marketing
Hackathon

Leverage the experience and expertise of the business consulting team who has worked with:

DATO JAMES FOO

Business Model Strategist

CANDY MOY

PR & Operations Strategist

MAVERICK FOO

Marketing & Sales Strategist

MARKETING HACKATHON

HIGHLIGHTS

90-DAY MARKETING
ACTION PLAN

PRE-HACKATHON
MATERIALS

LIVE & IN-PERSON
SESSION

COMMUNITY
SUPPORT

POST-HACKATHON
CHECK-INS

Downloadable Worksheets

MARKETING HACKATHON

HIGHLIGHTS

90-DAY MARKETING
ACTION PLAN

POST-HACKATHON
CHECK-INS

COMMUNITY
SUPPORT

LIVE & IN-PERSON
SESSION

PRE-HACKATHON
MATERIALS

DOWNLOADABLE
WORKSHEETS

HACKATHON DETAILS

DATE

Saturday, 4th March 2023

TIME

10.00am to 5.00pm

LOCATION

VE Hotel, Bangsar South, Kuala Lumpur, Malaysia

FEES

Normal Price RM2,000

For the first 10, Only RM1,000

FREQUENTLY ASKED QUESTIONS

Is this a free or paid event?

This is a paid program. The fee we have in mind are between RM1,000 – RM1,500 per participant.

Can I bring my business partners or my team?

Yes, you can. As a matter of fact, if you’re working on the same business offering, they will get to come at 50% off.

Will the meals be covered?

Yes. We will provide lunch, morning and afternoon tea breaks.

Will I be getting soft copies of the worksheets and canvases?

Yup. They can be accessed from the online learning portal.

Can I reattend future sessions?

Yes, you are more than welcome to attend future sessions at a subsidized rate.

Will there be recordings of the physical session?

No, the recordings are mainly for our internal program valuation purposes.

Will there be recordings for the check-in sessions?

Yes, they will be uploaded to the online learning portal.

Can I access the materials throughout the program?

Yes. You can access all the materials and downloads through our online learning portal.

How long can I have access to the online portal?

You will be able to access it upon signing up for the program, and up to 120 days after the 1-day Marketing Hackathon.

What’s included in the program?

  • Access to a live & in-person 1-day event
  • Access to our learning portal to access downloadable materials (worksheets, canvases, templates etc), pre-program videos and for on-going program support
  • Access to 3 virtual group check-in calls 1 week, 1 month and 1 quarter after the 1-Day program.

Will parking and transport be included in the program fees?

While we’ll try to negotiate preferred parking rates for the venue, you will have to bear the cost of the parking and transport.

Do I have to pay for the 3 check-in sessions?

Nope, it’s included in the program.

Will the check-in sessions be done physically or virtually?

Check-In sessions will be conducted virtually over Zoom.

How long will be check-in sessions be?

As it depends on the questions we will be asked and also the number of active participants, it will be between 45 to 90 minutes.

Will you be upselling me anything?

Nope. However, if you’d like to explore, there are options for us to work closely with you and your team after the hackathon. Let’s go through the program first before we decide?