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MARKETING
HACKATHON

A 1-Day Collaborative Workshop to help you (and your team)
Generate Fresh, Low-Cost and Actionable Marketing Ideas.

GENERATE NEW IDEAS     |     ACTIVATE NEW OPPORTUNITIES    |     ACCELERATE YOUR RESULTS

IN A NUTSHELL

Here’s what we have in mind for you (and your team)

 

  • 1 Day of structured marketing planning workshop designed to help you achieve ONE 90-day Marketing Goal
  • Walk home with THREE Fresh, Low-Cost & Actionable Marketing Ideas that are unique to your business (and can be executed within a week)
  • Tweak those ideas over 3 check-in calls – 1 week, 1 month, and 1 quarter after the Marketing Hackathon

Sounds like something you’ll like to be part of?

Enter your details so we can update you once the dates and venue for the Marketing Hackathon are ready.

Oh yeah… this is just to register your interest, and it’s not a confirmation. We won’t be ambushing you to pay for anything you’re not ready for.

(We’re all adults here anyway 😃)

Z Marketing Hackathon (Normal)

MARKETING HACKATHON

OBJECTIVES

MORE VISIBILITY

Capture the attention of your target markets, turbocharge your trust-building and stay top-of-mind!

MORE LEADS

Build a pool of prospects, warm them up, so you can “activate” when the time is right.

MORE ENQUIRIES

Get your potential clients interested. Secure more appointments. Boost your “hand raises”✋🏻!

MORE SALES

Speed up your sales conversions and reduce sales objections, and do it without giving discounts!

And when you have More Visibility, More Leads, More Enquiries and More Sales, you will get the ultimate reward – More Time! Imagine the new ventures, new possibilities and new freedom you’ll enjoy!

MARKETING HACKATHON

MILESTONES

STAGE

1

Online Portal Access

Pre-Hackathon Resources

Preparation Videos

STAGE

2

1-Day Live & In-Person Session

Hands-On Implementation + Rapid Masterminds

Business Canvas + Worksheets

STAGE

3

3x Post-Hackathon Check-In
(1 Week, 1 Month & 1 Quarter)

Online Community Support

Downloadable Worksheets

The Backstory.

The founders at Authority Institute – Dato James, Candy and Maverick – are often asked out for coffee to have their brains picked, usually by business owners who needed fresh, cheap and practical marketing ideas.

 

The Reality.

If you’ve been active in business for ~3 years, you probably have a couple of low-hanging fruits that your competitors would wish they had.

 

The Problem.

A coffee is often too short a time to walk through the ideation process, since each business is uniquely different. Plus, we don’t have enough time to follow up on the outcomes of the ideas we came up with.

 

The Solution.

We invite them (and their teams) to a marketing hackathon where they can:

  1. Generate New Marketing Ideas using our M4 Framework (Medium x Method x Message x Measurement)
  2. Activate the Right Opportunities with the A.R.M. Test (Attention. Responses. Money.)
  3. Validate the Action Plans using Rapid Hive Masterminds (with other business owners from different industries)
  4. Accelerate the Marketing Results with Week-, Month- and Quarter-Checkins Calls.
  5. Replicate the Success by repeating the process every 90 days.

 

Who Should Attend?

To make sure we get results for each participating company, we design the Marketing Hackathon for:

  1. Business Owners with existing teams
  2. Key Leaders (Department Heads) from marketing, sales and business development
  3. Solopreneurs with validated offers

As a matter of fact, if you’ve been active in business for more than three years, you’ll be among the businesses that will walk away with the MOST value.

*This Marketing Hackathon is NOT suitable for businesses in ideation stages. 

 

Be part of our next

Marketing
Hackathon

Leverage the experience and expertise of the business consulting team who has worked with:

DATO JAMES FOO

Business Model Strategist

CANDY MOY

PR & Operations Strategist

MAVERICK FOO

Marketing & Sales Strategist

MARKETING HACKATHON

HIGHLIGHTS

90-DAY MARKETING
ACTION PLAN

PRE-HACKATHON
MATERIALS

LIVE & IN-PERSON
SESSION

COMMUNITY
SUPPORT

POST-HACKATHON
CHECK-INS

Downloadable Worksheets

MARKETING HACKATHON

HIGHLIGHTS

90-DAY MARKETING
ACTION PLAN

POST-HACKATHON
CHECK-INS

COMMUNITY
SUPPORT

LIVE & IN-PERSON
SESSION

PRE-HACKATHON
MATERIALS

DOWNLOADABLE
WORKSHEETS

FREQUENTLY ASKED QUESTIONS

Is this a free or paid event?

This is a paid program. The fee we have in mind are between RM1,000 – RM1,500 per participant.

Can I bring my business partners or my team?

Yes, you can. As a matter of fact, if you’re working on the same business offering, they will get to come at 50% off.

Will the meals be covered?

Yes. We will provide lunch, morning and afternoon tea breaks.

Will I be getting soft copies of the worksheets and canvases?

Yup. They can be accessed from the online learning portal.

Can I reattend future sessions?

Yes, you are more than welcome to attend future sessions at a subsidized rate.

Will there be recordings of the physical session?

No, the recordings are mainly for our internal program valuation purposes.

Will there be recordings for the check-in sessions?

Yes, they will be uploaded to the online learning portal.

Can I access the materials throughout the program?

Yes. You can access all the materials and downloads through our online learning portal.

How long can I have access to the online portal?

You will be able to access it upon signing up for the program, and up to 120 days after the 1-day Marketing Hackathon.

What’s included in the program?

  • Access to a live & in-person 1-day event
  • Access to our learning portal to access downloadable materials (worksheets, canvases, templates etc), pre-program videos and for on-going program support
  • Access to 3 virtual group check-in calls 1 week, 1 month and 1 quarter after the 1-Day program.

Will parking and transport be included in the program fees?

While we’ll try to negotiate preferred parking rates for the venue, you will have to bear the cost of the parking and transport.

Do I have to pay for the 3 check-in sessions?

Nope, it’s included in the program.

Will the check-in sessions be done physically or virtually?

Check-In sessions will be conducted virtually over Zoom.

How long will be check-in sessions be?

As it depends on the questions we will be asked and also the number of active participants, it will be between 45 to 90 minutes.

Will you be upselling me anything?

Nope. However, if you’d like to explore, there are options for us to work closely with you and your team after the hackathon. Let’s go through the program first before we decide?

Ok! You’ve answered all my questions. I’m ready to commit!